COVID-19 has forced colleges and universities to connect with students through primarily digital platforms. Although colleges and universities have used social media to connect with students for years, using these technologies during COVID-19 and the 24-hour news cycle may prove confusing and challenging. Drawing on years of experience and supported by research, our expert panel will provide an overview of social media channels, explain how to choose the best one for your institution, outline best practices for connecting with students on social media, and give advice on how to help current and prospective students feel more connected to their campus.
Download the slide deck here.